Digital Marketing intern H/F

Le poste

La mission :

We are looking for a Digital Marketing Manager intern to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Responsibilities
o Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
o Design, build and maintain our social media presence
o Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
o Identify trends and insights, and optimize spend and performance based on the insights
o Brainstorm new and creative growth strategies
o Plan, execute, and measure experiments and conversion tests
o Create landing pages and optimize user experience
o Evaluate end-to-end customer experience across multiple channels and customer touch points
o Instrument conversion points and optimize user funnels
o Collaborate with agencies and other vendor partners
o Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Duration: 2 months

Le profil :

Requirements
o Student majoring in BS/MS in marketing or engineering degree
o Interest in digital marketing
o Interest in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
o Creative with identifying target audiences and devising digital campaigns that engage, inform and motivate
o Creative with social media marketing
o Interest in optimizing landing pages and user funnels
o Some knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
o Some knowledge of ad serving tools (e.g., DART, Atlas)
o Interest in setting up and optimizing Google Adwords campaigns
o Some knowledge of HTML, CSS, and JavaScript development and constraints
o Analytical skills and data-driven thinking
o Up-to-date with the latest trends and best practices in online marketing and measurement
Location: remote and/or at Station F, Paris Renumeration: not remunerated